To enter our contest, like us on Facebook (go to www.facebook.com/VCPTV or search Video Craft Productions), then tell us why our business needs to manage your social media (make sure to include your name and your business name in your post). Enter before April 27, 2012. Our winner will be notified on April 30^th.

VCPTV captures the pride of the Color Guard

North Georgia is one of the top Senior  Military Colleges in the USA, and vcptv.com is proud to partner with them to assist in their marketing and promotion. Director of Cadet Admissions, Keith Antonia, took a bold and forward thinking approach to marketing, as early as 2005, by producing an assortment of video products that connected prospects to NGC. What he didn’t realize was that he was actually pioneering the Social Media Revolution before many took notice of this now popular advertising opportunity.

A behind the scenes look at our interview process

“What’s great about working with Keith is that he understands his market very well, and he is proactive in launching early production development which allows my creative team time to get it right, says Scott Gray, CEO at vcptv.com. And because we have a long standing business relationship, Cadet Recruitment benefits from a deep understanding by our creative team of the kind of multimedia product needed. The vcptv.com team has also accumulated hours of HD stock footage needed for future projects at a fraction of the cost while already on various locations for existing projects.

Scott capturing the Corps study habits

Keith also trusts us to make him look good. He doesn’t suddenly become a director, a graphic artist, or an editor. He trusts us because that’s what we do every day. We are experts at this stuff. We enjoy partnering with companies who share a common vision, and who are committed to developing effective advertising that communicates the right message, to the right audience, using the right technique.”

You can see this idea first hand by watching Cadet Admissions @NGC.  This video is geared toward parents and students to provide them a general overview of the product offered to cadets at NGC. This video is available on the Cadet Admissions website, but is primarily used with a captive audience during high school recruitment opportunities, and in the Cadet Admissions lobby at NGC.

We look forward to continuing this healthy client relationship, and to assisting Cadet Recruitment with their multimedia advertising campaign into the future.

A resident of Lumpkin County, Sherrie Gray, is co-owner of Video Craft Productions, Inc.

However, she is probably better known as mom, coach, Children’s Sunday School Team Leader at DBC and breast cancer survivor.

Sherrie and her husband, Scott, have operated Video Craft Productions, Inc. (online at VCPTV.com) for over 27 years, providing high quality video production services for businesses and organizations worldwide.

They are experts in the advertising and communications industry, developing multimedia marketing campaigns and promotional content.

“We really enjoy when we get to work locally though,” said Gray.

She added that they particularly appreciate their relationships with North Georgia College & State University, Chestatee Regional Hospital, Dahlonega-Lumpkin County Chamber of Commerce, Downtown Development Authority and The Smith House.

“It’s rewarding to deliver top level products that showcase our community while at the same time working alongside friends,” Gray said.

(The Legend of the Smith House Mine was a full-feature documentary that earned gold Telly and Aurora Awards and is used across the state of Georgia by schools as curriculum.)

The company’s latest endeavor is the development of a social media management department to assist businesses in maximizing the new advertising opportunities and generate content to help businesses get on board the social media revolution.

The interviews will not be on the CRHTV network for a couple weeks, but right now you can check out our behind the scenes photos with our cast and crew.

Scott and Tony on location with Chestatee Regional Hospital

Michelle interviewing Dr. Mulberry

The VCP crew works (and plays) hard

For more behind the scenes photos, and everything else VCP check us out on Facebook at http://www.facebook.com/VCPTV

• Scott Gray: sgray@vcptv.com
• Sherrie Gray: shgray@vcptv.com
• Tamela Coval: tamelac@vcptv.com
• Nate Tull: ntull@vcptv.com
• Sarah Brown: sbrown@vcptv.com
• David Fearon: dfearon@vcptv.com

VCPtv.com has recently taken a more active role in assisting businesses with understanding who their audience really is, and showing them how to effectively advertise using the newest, as well as, traditional multimedia avenues. “We are staffing to provide clients with a creative team who are qualified to represent a wide gamut of people and cultures”, says Scott Gray, President/CEO, VCPtv.com. “We have also worked to stay on the leading edge of new opportunities to promote our clients products and services. Technology is moving so rapidly that many of our clients can’t keep up. We make sure they don’t miss out on effective advertising opportunities, or fall behind the curve of new marketing technologies.”

When it comes to creative development, clients must also trust the creative professionals who they have hired. Creative input from clients can sometimes influence the final product negatively. This can happen when the objective is undefined, or lost somewhere in the production process. Sometimes personal tastes, or even ego’s, can get in the way of sound decision making during the creative process. It requires communication and trust to develop successful advertising strategies and content when using a creative development service company. VCPtv.com is committed to earning client confidence through superior and effective multimedia content development services with a fresh, energized approach to client education, communication and efficient production systems.

Effective advertising is not only a financial investment, but also an investment in time and energy. Plan to provide the necessary resources needed to implement an effective campaign, or else you may just be wasting your money. “I have had clients who have invested thousands of dollars to produce high quality content, just to show it to their friends and family and then throw it in a closet to collect dust”, says Scott Gray. “We want to make sure that the products we create produce quantifiable results for our customers. We want to teach them how to effectively use multimedia to generate more business and increase profits.”

As our website evolves so will some features. We will also be adding more demo movies weekly. Don’t forget to follow us on Twitter and Facebook. And to all my clients, thank you for a fun and rewarding 26 years in the production industry. It is YOU who make it all worthwhile!

Scott Gray, President/CEO